I took the brand from a chaotic and fun feeling to a sophisticated and bold experience. This was done through the sophistication of the logo, using a typeface that complemented the boldness and curves of the logo, the colors being bold and warm, and the language shift. The archetype shift was successful as a new message was communicated to include a broader audience, one that may have been intimidated by BelAir’s zany menu, allowing them to be included in the adventure of the Cantina.