Fast Fund at MATC was struggling in a few areas. This included branding consistency, messaging, web content layout, and a lack of brand guide. We shifted the logo to seem more money-centric, almost like a cash checking service, to a people-centered message. This helps further the connection Fast Fund has with students instead of the money itself. The prior defined color palette was a bit complex and not used consistently on web and print, adding extra colors in, so we created a new color palette that is diverse, bold, and accessible. This was done in a matter of five months with the rebrand itself being about a month long, a quick turnaround.

We also developed a comprehensive brand guide with rules, guides, and instructions on maintaining the website, the visuals, and the brand itself. This helps with consistency and brand recognizability.

See below for before and after.